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Suniel packs a deal for $100
Bollywood could be yours for day for $100. Actor Suniel Shetty is making it happen. He's thought of a novel way of marketing the great Indian dream factory: without producing a film woven around Bollywood. He's started a tourism package where foreign tourists can take a tour of Filmistan Studio, watch a film shoot, visit a star's house and dish out $100 at the end. "It's simple, we know for a fact that tourists find everything about our film industry. It will make people more aware about us. I am having preliminary talks with Union Minister for Tourism Renuka Chowdhury and we will officially start the packages in January 2005."
Shetty, who also owns a clothes label (Mischief and More Mischief), a chain of eatries and a film production company (popcorn Enternainment, which has produced Khel and Rakhet, both commercial disasters) confesses that he maynot be a "great businessman" essentially because he's "instinctive. I am passionate about what I do and don't always think of commercial returns. But packaging Bollywood might be of interest to tourists, in Hollywood, you have fans arriving to take a closer look at their favourite stars' homes."
Shetty, who's just wrapped up Mahesh Manjrekar's Padmashree Laloo Prasad Yadav, is longer obsessed with being part of every big Bollywood flick. "I even did Main Hoon Na for Farah (Khan). I need to get inside a studio and act in one good film a year. The number game doesn't interest me," he adds.
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