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Mahima's angelic turn
Show walking in the clouds and holding a basket of flowers and fruit next to the tagline "Be an Angel... Go Vegetarian", Mahima Chaudhary appears as a celestial being in a brand-new ad for People for the Ethical Treatment of Animals (PETA). She wants her legions of fans and all Indians to know that they too can be "angels" by adopting a healthy and humane vegetarian diet. "Being a vegetarian, I feel better physically, but even more importantly, I feel better physically, but even more importantly, I feel better spiritually, knowing that I haven't needlessly taken a life," says Mahima.
"Billions of animals are slaughtered for food worldwide, and I shudder to think how they are treated in factory farms. What better way to celebrate this festival season than by being an angel for animals and putting compassion on your plate." The captivating ad was shot by ace photogrpher Atul Kasbekar.
Credit for Mahima's stunning wings - made without feathers - and outfit goes to acclaimed designer Hemant Trivedi, who is also a conscientious vegetarian. "I respect our planet too much to eat animals or use their skins in my creations," Says Hemant, who was a finalist in PETA's annual Hottest Vegetarian Alive contest this year.
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