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A chill pill for movies
Movie marketing sure is becoming an interesting job. So when we received a brochure of Samar Khan's debut directorial, Kuch Meetha Ho Jaye starring Mahima Chaudhary and with a guest appearance from Shah Rukh - the hatke packaging caught our eye. In keeping with the film's naughty, fun the me, a pill for curing headaches was enclosed, with instructions for taking it when you are "fed up of irritating colleagues, deadlines, and boring films". Or, it suggested, you could look forward to the film, which releases soon. Great strategy, sure! But let's keep that pill handy just in case, shall we?
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