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'Cell' ing Jurm?
Filmmakers are experimenting with novel ways to promote their movies. The makers of Jurm - starring Bobby Deol and Lara Dutta - have also identified a creative strategy to promote their venture. They've released a mobile phone game by the name of jurm. The producer says, "Promoting a film through a mobile game makes the publicity more interactive. We're confident of creating enthusiasm among today's massive mobile community." Let's hope this tactic helps Jurm become a 'cell' out at the BO.
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