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Pooja
It is the end of March, and it's time to look at the score card, which doesn't seem rosy. While the first three weeks of the month weren't fruitful, with Socha Na Tha, Chand Sa Roshan Chehra, Karam, and Classic - Dance of Love failing to lure the cinegoers, the business did show an upward trend in the fourth week with the release of Tango Charlie, Zeher and My Brother Nikhil, Business takes a sharp dip in the third month primarily because the schools and colleges go to exams at this time of the year. But this year was worse. Moviegoers stayed away from cinema halls due to the Indo-Pak cricket matches.
The graph did show an upward trend with the release of Tango Charlie and Zeher and while the opening weekend of the two films was slightly better as compared to the business in the last three weeks, the collections came sliding down from Monday onwards. The problem with Tango Charlie is that is comes at a time when the audiences have had enough of war films. The second dilemma that the film faces is its offbeat title that doesn't give an impression of being a film based on Border Security Forces. And titles such as these have their limitations in the predominantly Hindi belt. On the other hand, Zeher may sail to safety thanks to its above average opening and moderate pricing. The Bhatts sell their films at reasonable prices and Zeher was no exception. The third release, My Brother Nikhil had a limited release. Targeted at the multiplex audiences, the film had a dull start, but has a strong chance in the forthcoming weekend, till Lucky, hits the marquee on April 8.
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